‘Walking on Sunshine’ was a top ten hit for Katrina and the Waves back in 1985. The song has been kept alive for years by advertisers who have used the song in their ads. Brilliantly, Katrina and the Waves kept the publishing rights and the royalties that usually go to the songwriter, and reportedly, the song has earned over $1 million per year for the ten years ending in 2010.
And, it continues to earn royalties as it can still be heard on the radio and in commercials today. Advertisers typically pay between $150,000 – $200,000 per year to use the song. Now that is the way to capitalize on your one big hit!
Leave a Reply